Avoiding Pain in the Stock Market

Greene and Andlinger became the continuators of the trend in 1957, when they developed the Business Management Game forthe consulting firm McKinsey & Company, as part of their management seminars. The first business simulation game to be used in a university class was the Top Management Decision Game, developed by Schreiberin 1957 for the University of Washington’s business policy course. Since then, students benefit from using more and more means created especially for a better learning experience. As the field of education is advancing, more and more universities are turning to marketing serious games as practical application of the subject matter studied in business simulation Marketing serious games offer students the ability to adapt to a very dynamic environment and to develop the necessary skills to survive and perform in

Greene and Andlinger became the continuators of the trend in 1957, when they developed the Business Management Game forthe consulting firm McKinsey & Company, as part of their management seminars. The first business simulation game to be used in a university class was the Top Management Decision Game, developed by Schreiberin 1957 for the University of Washington’s business policy course. Since then, students benefit from using more and more means created especially for a better learning experience.

As the field of education is advancing, more and more universities are turning to marketing serious games as practical application of the subject matter studied in business simulation Marketing serious games offer students the ability to adapt to a very dynamic environment and to develop the necessary skills to survive and perform in one of the toughest business climates around.
. And it’s not hard to see why. There are numerous benefits to using marketing serious games as part of the teaching curriculum.

The learning by doing approach allows students to make business decisions without the risks of wasting a company’s advertising budget or of damaging the brand. This gives them the unique opportunity to gain practical knowledge and study possible outcomes in a simulated scenario before implementing their ideas in a real life marketing environment.

Honing their marketing skills through educational software also means that students get detailed real-time information, allowing them to understand the effects and scope of their decisions by linking actions to outcomes. By replaying the same business situation and trying out different solutions, learners will gain a complete 360 perspective. They will also learn how to properly evaluate a certain circumstance and seek problem‑solving patterns. In the real world, you would only get one chance to make a decision.

Marketing serious games enable learners to try different paths, helping them test their plan of action against a feasible challenge. In our fast‑paced, rapidly changing world, it is becoming increasingly important to gain in‑depth knowledge fast and to turn that knowledge into profit even faster.

Marketing serious games offer students the ability to adapt to a very dynamic environment and to develop the necessary skills to survive and perform in one of the toughest business climates around.

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